Campbell Soup Company Continues to Innovate to Drive Growth

Here’s a company with a rich history (founded in 1869) of providing every day food products for families. It’s seen increased competition from generic brands as have many traditional Consumer Packaged Goods companies, however, it continues to innovate to stay ahead of the curve.

The Company has exemplary brands that consumers toss into their grocery carts daily. These brands include Arnott’s, Bolthouse Farms, Goldfish, Pace, Pepperidge Farm, Prego, Plum Organics, Royal Dansk, Swanson, Tim Tam, and V8.

It has its line of organic kids’ soups – Campbell’s Organic Kids. These new soups have no GMOs and no preservatives, which is what today’s consumers are demanding for their families. Campbell’s offers these organic soups for children in Chicken and Stars, Mega Noodle, as well as pasta shapes that are motivated by Disney’s “Frozen.”

Furthermore, working together, Campbell Soup and Keurig Green Mountain, Inc. have introduced Campbell’s Fresh-Brewed Soup. This product can be purchased in Homestyle Chicken Broth and Noodle Soup Mix, and Southwest Style Chicken Broth and Noodle Soup Mix.

Mr. Michael Goodman, Campbell Soup Company’s Marketing Director of Innovation, stated in 2015, “We know more than 80% of people who buy Keurig pods also buy Campbell’s Soup, so bringing together two products people love in one handy kit is a winning idea.”

Campbell Soup has annual sales of in excess of $8 Billion. On February 16, 2016, The Wall Street Journal noted that the Company boosted its 2016 Outlook on a stronger Q2. It stated, “Campbell Soup Co. raised its full-year earnings forecast as the company said it anticipates results, buoyed by cost cuts, to be better-than-expected in its second quarter.” The Wall Street Journal further stated, “For the current year, Campbell now expects adjusted per-share earnings between $2.88 and $2.96 in 2016, compared with its previous forecast range of $2.75 to $2.83.”

Fortune Magazine (February 9, 2016 – “These Are the Brands Americans Trust the Most” – Michal Addady) said Campbell Soup Company is the most trusted brand in America in the “Soup” category. Not surprising but indeed a great accolade for the Company and why it continues to command significant shelf space in the nation’s supermarkets.

Finally, JPMorgan believes Campbell’s can grow its margins this year. (Seeking Alpha – January 19, 2016 – Clark Schultz – “JPMorgan warms up to margins story at Campbell Soup”)

Soups on for a multitude of families as concerns Campbell Soup Company because of its continuing innovation and the respect it commands in the Consumer Packaged Goods sector from consumers. It has its battles to fight, but has the resources to do so and is doing it.

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