Founded in 1982, Callaway Golf Company is a worldwide leader in advanced golf technology. It manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands globally. The Company has a vision to be a leader in total performance, premium golf equipment. Callaway Golf Company has its corporate headquarters in Carlsbad, California. Callaway Golf operates in the Sporting Goods industry in the Consumer Goods sector.
Callaway Golf was founded by the late Ely Callaway. Today, the Company has 1,700 employees. Callaway continue its investments in product innovation to further increase its market share. Since 2012, the Company has experienced more than 60% market share growth.
The 2016 July Year-To-Date Callaway Golf Company U.S. Dollar Market Share Rankings include being number 1 in Irons; number 2 in Putters; number 2 in Woods; number 1 in Hybrids; number 2 in Fairway Woods; and number 2 in Golf Balls.
Its Net Sales by Region for 2015 broke down as U.S. – 50%; Japan- 18%; Europe – 16%; ROA (Rest of Asia) – 8%; and ROW (Rest of World) – 8%. For Q2 of 2016, Callaway Golf’s Net Sales grew 6.5%. Callaway’s Custom Club business continues to grow.
This year, the Company’s Chrome Soft TruVis (the soccer ball) was adopted on Tour by Tom Watson. Moreover, Callaway’s golf ball market share reached an all-time high of 15% for the month of July 2016. For Q2 2016, the Company’s irons and wedge business increased 7% during the quarter, led this year by Callaway’s Apex Irons and MD3 wedges.
Callaway Golf Company’s representation on Tour includes Phil Mickelson; Tom Watson; Danny Willett; Lydia Ko; Kevin Kisner; Marc Leishman; Emiliano Grillo; Patrick Reed; Henrik Stenson; Branden Grace; Aaron Wise; and Ollie Schniederjans.
Callaway’s Odyssey brand has been the number 1 Putter in Golf® since Callaway acquired the brand in 1997. Furthermore, Odyssey is the number 1 Putter across the major worldwide Tours. It has more Tour wins and major championships than any other putter company in 2016. Callaway manufactures and sells its products in more than 110 countries around the world.
The Company’s innovations include its Chrome Soft golf ball with Dual SoftFast Core technology. Its innovations also include its Cup Face technology in irons, fairway woods, and hybrids; as well as its collaboration with Boeing on aerodynamics for the XR 16 Driver.
This past June, Callaway Golf Company announced that its Tokyo-based Japanese subsidiary, Callaway Golf K.K., completed the earlier announced joint venture (JV) with its long-time licensee, TSI Groove & Sports Co, Ltd. TSI is a premier apparel manufacturer in Japan. In 2015, in Japan, Callaway Golf Company was the number 1 U.S. brand for clubs at a 17% market share.
Effective July 1st, the new venture, Callaway Apparel K.K., is designing, manufacturing, and selling Callaway branded apparel, footwear, and also headwear in Japan. Callaway Golf holds a 52% stake in the new venture.
Recently, Callaway Golf Company announced it entered into an agreement to acquire Toulon Design. Toulon Design is a premium milled putter company. It specializes in performance-driven design and premier customization. Mr. Sean Toulon, Toulon Design’s Co-Founder, is an established innovator in the golf industry. He has over three decades of experience. Mr. Toulon will join Callaway Golf Company as SVP, Callaway Golf and General Manager, Odyssey Brand. Toulon Design has its headquarters in Vista, California.
Callaway Golf Company also has its Topgolf investment. Topgolf is a high growth entertainment concept. Topgolf combines a driving range, nightclub, and dining experience into one venue. There are 29 locations around the world, with the objective of adding 10 per year in the United States. Callaway is an exclusive golf partner of Topgolf and a 15% owner.