Pearson’s Expertise Is Educational Courseware and Assessment

A learning enterprise, Pearson has expertise in educational courseware and assessment, and a selection of teaching and learning services powered by technology. Pearson is the world’s largest education company. Pearson has more than 35,000 employees in over 70 countries. The Company is seeing growth opportunities in the People’s Republic of China.

Pearson’s organization encompasses three key stages of learning. These are Schools, Higher Education, and Professional. The Company’s organization also encompasses three geographies. These are North America, Growth, and Core markets. The learning stages are responsible for product strategy. The geography divisions sell and deliver these products to Pearson’s customers.

Pearson’s products include REVEL™. This is an interactive learning environment. REVEL™ empowers students to read, practice, and study in one continuous experience. REVEL™ is completely digital, replaces the textbook, and gives students everything they require for a course.

REVEL™ launched in 2014. It had approximately 125,000 paid REVEL registrations in 2015. Pearson is on course to get close to 0.5 million in 2016.

Pearson also has its MyLab™ & Mastering™. These are teaching and learning tools, which are personalized, customizable, and engaging. The design of each MyLab™ & Mastering™ product is for a particular course, with discipline-specific features that enhance student engagement and relevance.

The design of MyLab™ & Mastering™ are also to improve the results of all higher education students. MyLab™ & Mastering™ create learning experiences that are truly personalized and always adaptive.

MyLab™ & Mastering™ products react to how students are performing. They provide data-driven guidance. This guidance helps learners better absorb course material and understand difficult concepts.

In addition, Pearson has its Pearson VUE. Fundamentally, Pearson VUE assists individuals in preparing for their next educational or career opportunity through credentials, which verify the skills and learning needed for a specific job or educational program.

Pearson VUE delivers over 14 million high-stakes exams by way of a network of 20,000 test centers internationally. Pearson has renewed some of its largest Pearson VUE contracts, including the UK driving theory test.

Recently, Pearson and IBM Watson Education announced a new worldwide education alliance. The intention of it is to make IBM Watson’s cognitive capabilities available to millions of college students and professors.

Joining IBM Watson’s cognitive capabilities with Pearson’s digital learning products will give students a more immersive learning experience with their college courses, all through asking questions in natural language just like they would with another student or professor.

It provides instructors with insights about how well students are learning. This allows instructors to better manage the entire course and identify students who need more help. Pearson and IBM are innovating with IBM Watson APIs, education-specific diagnostics and remediation capabilities.

Mr. Tim Bozik, President of Global Product at Pearson, said, “Digital learning opens up exciting new possibilities to improve access and outcomes in education. Our partnership will use the power of Watson to help students stay engaged and deepen their learning, complete their degree and be better equipped for their careers.”

Pearson is focusing on producing more operating profit by 2018. It is working to accomplish this through implementing its growth and simplification plans. The Company said that it is performing especially well in higher education. It is targeting for market share gains in business and economics.

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