Careful Crossing the Road Chickens -We Know Why Buffalo Wild Wings’ Customers Are Flocking to its Restaurants

Buffalo Wild Wings, Inc. is owner, operator and franchisor of Buffalo Wild Wings® restaurants. These restaurants feature an assortment of boldly-flavored, made-to-order menu items. These include its namesake Buffalo, New York-style chicken wings. The Company has its corporate head office in Minneapolis, Minnesota.

Buffalo Wild Wings’ menu features traditional chicken wings, boneless wings, and other items. These include chicken tenders, flatbreads, specialty hamburgers and sandwiches, wraps, Buffalito® soft tacos, appetizers and salads. The Company’s restaurants offer about 30 domestic and imported beers on tap. These include a number of local or regional craft micro-brews and a broad array of bottled beers, wines, and liquor.

Currently, there are greater than 1,195 Buffalo Wild Wings locations globally. Buffalo Wild Wings established in 1982 at a location near  Ohio State University. The Company commenced its franchising program in 1991. In addition, it completed an initial public offering (IPO) and became a publicly-held company in 2003.

Buffalo Wild Wings, as of August 16, 2016, had 1,179 restaurants in the United Sates and Canada. This consists of 605 company-owned restaurants, including 14 in Canada, and 574 franchised restaurants. Global development for the Company includes Mexico, United Arab Emirates (UAE), Saudi Arabia, the Philippines, Panama, India, and Vietnam.

The Buffalo Wild Wings menu specializes in 21 signature sauces and seasonings. The Company’s flavors range from Sweet BBQ™ to Blazin’®. Buffalo Wild Wings is focusing on distinctive guest experiences to drive sales and profits.

In 2010, Buffalo Wild Wings’ revenue was $613M. In 2015, its revenue was approximately $1.8B. This represents a more than 24 percent 5-Year Compound Annual Growth Rate (CAGR).

In 2010, Buffalo Wild Wings’ EPS (Earnings Per Share) was $2.10. In 2015, the Company’s EPS was $4.97. This represents more than 20 percent 5-Year CAGR.

Moreover, the Company’s operating cash flow was $90M in 2010. In 2015, it was $238M. This represents more than 21 percent 5-Year CAGR. Buffalo Wild Wings is evaluating the initiation of a cash dividend for 2017.

The Company offers a fan-favorite food & beverage experience, and an always-on sports viewing atmosphere. In addition, it offers technology, which deepens fan engagement with sports.

This year, Buffalo Wild Wings renewed its partnership with the NCAA. The Company has been an Official NCAA Corporate Partner since 2013. This renewal designates Buffalo Wild Wings as the “Official Hangout for NCAA Sports,” covering NCAA March Madness®, NCAA Men’s and Women’s Final Four®, as well as all individual Championships.

The renewal includes marketing, media, as well as activation rights surrounding all 90 NCAA Championships. Buffalo Wild Wings’ partnership with the NCAA is via a joint agreement with Turner Sports and CBS Sports.

This past August, Buffalo Wild Wings, in a presentation, noted that it is targeting 15 percent EPS growth. Its strategy to propel growth includes unit growth, greater sales, ongoing improvement on costs and expenses, as well as share repurchases. The Company is also concentrating on growing Buffalo Wild Wings into an internationally-connected brand. Furthermore, it’s focusing on building a diversified and lasting portfolio of brands.

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